And while such media scrutiny is certainly common globally, what is different about China is that social media can greatly amplify it.
That means OSI Group launched their China business (Shanghai Husi) in the 1980's, spent +20 years and hundreds of millions of USD building it, and then almost lost everything in about 6 days. A related "winning big in China" problem is competitor attacks.I assume competitors are probably involved in media / social media attacks.The more successful a company is the more its big profits will attract competitors.Last week, KFC outlets in China had a few protestors, a response to a ruling at the Hague.And this highlights a quirk of international business.
That when you "win big" you can often face significant new challenges and risks. They have over +7,000 outlets (including Pizza Hut). And their former CEO Samuel Su is rightfully regarded as the best restaurant manager in the PRC.One day you’re making fried chicken and the next you’re an issue in global geopolitics. But now they are being protested as a foreign symbol.It doesn’t make a whole lot of sense (by revenue and corporate structure Yum China is really not American anymore).And it is a strange logic chain that gets you from tribunal rulings in Europe to fried chicken in Shanghai. And I think all of this is just a sub-case of the “winning big in China” problem.In addition to often becoming foreign symbols, big winners in China can also become favorite targets for media exposes - and social media frenzies.Mc Donalds, Wal-Mart, Starbucks and many other highly successful China businesses (both foreign and local) have all been the subject of exposes by CCTV and other media outlets.