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The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft Biz Spark.If you would like to have your startup considered for inclusion, please see the details here.

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This new invite-only online dating site allows only college graduates to join and the men are held to an even higher standard — all must be verified graduates of U. News & World Report's top 50 universities, top 15 liberal arts schools or top international schools.Many of the men already on the site studied law, medicine or business.The business model might seem discriminatory, but Alex Furmansky, the founder of the site, stands behind his site that he says is successfully making matches.He was inspired to start the website back in college, when he noticed the loudest most obnoxious guy at the bar always attracted the most attention and got all of the girls."If you're looking for more than just a quick lay, and you're not loud, it's hard to find a partner," said the University of Pennsylvania graduate.

Before launching, Sparkology held focus groups to ask young professionals what's wrong with the current online dating sphere and also asked what users want from a dating site.Furmansky discovered that people wanted to have find quality dating matches who were highly educated, motivated and active."The problem is the current mass market [for dating sites] is amplifying the bar scene," Furmansky said."I believe there has to be a better approach to dating where the guy with the wine and flowers wins." In the focus groups, women said they wanted ambitious guys who graduated from prestigious schools.Men wanted women to be educated, but didn't care much about where women attended school.Sparkology created its rules for the site based on this information.