Muddy Matches is the UK's premier farmer dating site.
Like all the good ones, the Reeves’ idea was hatched over a couple of pints.
Sisters Lucy and Emma, born and raised on English farms, weren’t content with the “local talent” they were meeting at country pubs.
Yet the sisters saw the web’s potential, to connect farmers and other rural folk who lacked dating options.In 2007, they made a nine-week tour of the English countryside in an RV, then launched Muddy Matches. basically anybody who doesn’t mind a bit of mud.” Six years in, How do you think most farmers perceived Internet dating in 2006?When we launched, online dating was still a taboo in the countryside.Some of my friends thought [Muddy Matches] was a rubbish idea, that it wouldn’t go anywhere. We wanted people to feel comfortable expressing their hobbies—farming, shooting, horses, all the different country pursuits.Online dating used to be kind of the domain of freaks and weirdos. Most other dating sites were really twee, where you’d expect to see pictures of badgers walking into the sunset holding hands. Like, I wouldn’t be comfortable putting up a picture of myself in a tweed jacket on a normal dating site.
It’s easier when you’re showing yourself to like-minded people. Loads of blokes will put up pictures of themselves with tractors and diggers.We’re encouraging people to express their hobbies, no matter how “country” they are. I’d say it’s dogs first, then horses and cats, then livestock. It’s funny, we get about a 50/50 split of people registering.But when it comes to actually filling out a profile, it’s women who follow through. I’ve done as much research as possible without actually seeing it.We’re constantly encouraging guys to take the next step, but they seem to get stuck after registration. I don’t know any farmer who isn’t online these days, but that wasn’t true five years ago. Internet connections may not be great—we have a lot of problems getting broadband in the countryside—but everyone’s connected. I get the sense they’re geared towards cowboys and cowgirls. We’re horsey people, and we have milkmaids, but cowboys are an American thing. In America, I picture just these massive fields with several combines going at once. Take a look at the pictures on our site; you’ll see what I mean. For starters they could let me look at their website. How does your approach differ from Farmers Only, the big farmer dating site in the U. Would you ever want to hang out with the Farmers Only founders? We have to ask: have you and/or Emma met your Muddy Match? (laughs) It seemed like an ethical conflict, taking people’s money and vetting their profiles, then trying to date them. Recently, my best friend joined the online dating website Plenty of Fish (POF).