Leading internet dating company was launched in 1995 and estimates that through their site hundreds of thousands of relationships have been formed.
The study also discovered than over 70% of those who had met their partners through internet dating sites were happy to openly admit this to friends and would recommend internet dating to the people around them.(match.com, 2005) Furthermore, a recent and crucially, an independent research study has also concluded that internet dating is officially a successful way of meeting new people and forming friendships or romance attachments and summarises that online dating can indeed be a success for many people.The University of Bath in conjunction with Dr Gavin, Dr Scott and Dr Duffield, carried out an online survey of 229 people aged between 18-65 who had previously used internet dating sites.In recent years ‘internet dating’ has become very popular for a number of reasons, mainly due to its ease and convenience.In a world where single people often have little time to socialise and find it hard to meet like minded people the internet has provided a link to the world of dating and romance.
The scope of people it appeals to is far reaching with men and women of all ages, backgrounds and ethnicities interested.The number of internet dating sites is continually growing and has become a very successful and effective business.It is estimated that around 6 million people in Britain belong to an internet dating site.Certainly the stigma which was attached to internet dating a few years ago seems to have passed.(University of Bath Study, 2005) Statistics show that internet dating is big business with leading sites such as Yahoo Personals and drawing in 4.9 million visitors and 4.2 million visitors respectively in January 2004 alone.(Blazier, 2004) So just how successful is internet dating as a means of meeting new people?