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If you’re a guy, there are plenty of platforms designed with you in mind—created by engineers who are most likely men and refined thanks to feedback from early adopters, also likely men. While Dattch was a pure dating app, Exton and her team expanded Her to become a social community experience—a digital place for queer women to converse.
The pickings are much more slim for women seeking women, which is why it's notable that U. Her isn’t just a pink-hued lesbian version of Grindr, which is essentially what gay app Bender (now Wapo) did when it introduced Brenda (now Wapa). Exton and her team kept Dattch’s profile and core dating mechanism but added a news vertical and a user-submitted events calendar.
K.-based dating and social app Her is launching nationwide in the U. Where gay dating apps mostly follow a hot-or-not, judge-only-by-pictures model, Her is expressly designed to encourage conversation between users until they know enough about each other to meet in person—which is exactly the slow-burn approach that women prefer when dating, says Her founder Robyn Exton. While the news section serves as fodder for users to comment on and interact with each other, the events calendar lets locals know of events outside their social circles to meet women.
That’s what Exton found in the two years since launching Dattch, the lesbian dating app precursor to Her that catered to the U. "The gay scene varies a lot by city—Phoenix, for example, has less of a social element because they don’t have as much going on as New York City," says Exton.
"But the events section is for meeting girls who will go to these events as well.
There’s never been a centralized place for queer women.
You find out about an event through friends of friends on Facebook but you find it weeks later.
The goal of the events section is for us to never find out about an event after it happens." Expanding the app’s focus beyond dating reflects a need for a sea change in LGBT digital space.
As more gay clubs close and lesbian bars shutter—ironically, because queer people (like everyone else) are increasingly looking for partners online—Her aims to become a digital place for women seeking women to interact and do more than only prowl for romantic partners and hookups.
Since launching Dattch in 2013, Exton learned that people often went on the app simply looking for friends and kindred spirits.